Scoring: A Leading Priority for Marketers August 07, 2008 The sheer volume of marketing leads today can be overwhelming. How does marketing prioritize all these suspects?
The Truth Behind the (Resume) Lies August 07, 2008 Forty-nine percent of hiring managers report finding a lie on applicants' resumes, according to a CareerBuilder.com survey
Cover Story: Getting an "A" in Engagement August 07, 2008 In the past few years, employee engagement has become one of the biggest and fastest-growing management trends, and with good reason: There is ample evidence it works.
Reaching Consensus: Delivering Bad News…the Good Way August 07, 2008 Being the bearer of bad news is neither fun nor easy. However, the words, tone, and medium we use to communicate bad news can have a profound effect on the way the information is received.
Presenting Smart: The Trouble With Questions August 05, 2008 As salespeople, you are taugh to ask questions to better understand your prospect and their needs. but could your choice of questions be causing you to lose sales?
Editor's Note: The Human, Global Touch August 07, 2008 At the Recognition Professionals International Conference this year in Newport Beach, Calif., Derek Irvine and Mary Kennett did a seminar on the challenge of making incentive programs work worldwide.
My Turn: A Great Model for Frequent Flyer Programs August 07, 2008 What makes an incentive program really terrific? Is it enthusiasm from participants, great rewards, changed behavior producing desired results, customer loyalty, a positive ROI for the program sponsor, continued popularity for the long term or all of the above?
Reaching Consensus: Delivering Bad News…the Good Way August 07, 2008 Being the bearer of bad news is neither fun nor easy. However, the words, tone, and medium we use to communicate bad news can have a profound effect on the way the information is received.
destinationCRM 2008 August 18 -
August 20, 2008 Marriott Marquis Times Square NYC New York, NY destinationCRM returns to New York City with its third annual conference in August 2008. Organized by CRM magazine, destinationCRM is quickly gaining recognition as both a valuable networking opportunity for top CRM executives and an excellent learning experience for top-level professionals involved in CRM purchasing decisions.
Register for a free expo pass or full-conference access at www.destinationcrm.com.
2nd Annual Brand Building For Banks & Financial Services Conference Sept. 08 -
Sept. 09, 2008 Chicago , IL With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident.
This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.
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